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Development Strategy Partnership

Websites that work as well as they look.

A development partner for growing businesses, and the creative agencies that build for them.

Brands I’ve Built For

L'OréalJTB ImaginativeAAASupervoidChurch & DwightThe Story ShackLa Roche-PosayLymphatic Specialists of MadisonPMIFrame BioBorn Yesterday BakeryRobby WebbOcean Avenue Stompers

Supervoid.

A portfolio that feels like the stage shows it sells.

Big Giant Donut.

A launch site for a new product with 40 years behind it, built to grow.

Lymphatic Specialists of Madison.

An accessible clinic site that supports patients from their first search to their first visit.

How a Project Runs

Every project starts with how your site needs to work, not the platform. I’m with you from the first call to long after launch.

  1. Discovery and Scope

    Strategy

    A short call about the brand, the content, and who will update the site. Then a scope outline and a fixed price, so you know the number before any work starts. If the scope changes, I’ll price the change before doing it.

  2. The Build

    Development

    Usually 4 to 8 weeks, from your designs or mine, on the platform that fits.

  3. Handoff

    Partnership

    A walkthrough and a guide your team keeps, so you can update the site without me. The code, the content, and the accounts are yours, or your client’s (if you’re an agency).

  4. After Launch

    Strategy Development Partnership

    I stay on for updates, fixes, and new pages as the site grows, on a monthly plan or as needed.

Common Questions

I built my site with AI. Can you work with it?

Yes. I’ll review what you have, keep what works, and fix what doesn’t. Sometimes that’s a few targeted fixes; sometimes a rebuild is cheaper in the long run. After a short call, I’ll tell you which, with a fixed price either way.

Which platforms do you work on?

For custom builds, I use Astro and Sanity. Both are built to scale. I also work on the platform you know best, like Webflow, WordPress, Shopify, HubSpot, Squarespace, or Wix.

Do you work with agencies?

Yes. I partner with agencies as a white-label developer: building from your designs, joining client calls as part of your team, or staying behind the scenes.

What if my site needs to grow?

I plan for growth by default. On custom builds, I start with a set of sections designed around your brand, so every new page fits, whether you make it or I do. Bigger additions, like a store, don’t mean starting over.

What’s included in every build?

Every site loads fast, works with a keyboard and a screen reader, and is set up so search engines and AI answer engines can read it.

What does it cost?

Every new build gets a fixed price up front, based on how big it is and what it needs to do. Ongoing support is priced separately (monthly or as needed).

What Clients Say

We reached out to Wave Land to help us develop a custom website that couldn't be made with even the most advanced templates. Their ability to guide us toward achieving our vision with both creative and technical expertise made creating our site a breeze. We had a very unique vision for the site that wasn't something we'd seen before, and Wave Land made it look easy.

Drew, Supervoid

I get complimented on my website regularly. People love to use it! Also, Josh is an amazing listener/sounding board. He knows how to take my mess of an idea and turn it into something beautiful, cohesive & functional.

Syd, Born Yesterday Bakery

Josh had incredible insight through the whole process. It helps when the person who is building your site understands music and what you want to portray.

Robby, RobbyWebb.com

I loved thinking and collaborating with Josh at Wave Land. He got me excited about my website, which not only affected how I branded myself for my online presence, but also influenced some of the ideas in my own research. Our work together connected so deeply to how I understand what I do, communicate it to others, and how I fundamentally do this work daily. I can't thank Josh and Wave Land enough!

Lauren, LaurenVogelstein.com

Wherever You’re Starting From

Whether it’s a new build or one that’s halfway there, I’ll close the gap and get your site ready to launch.