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Development Strategy Partnership

A development partner for brand agencies.

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Brands I’ve built for, agency and in-house

Moonbelly MakesThe Story ShackAAASupervoidChurch & DwightDephyBorn Yesterday BakeryLa Roche-PosayRobby WebbL'OréalPMI

JTB Imaginative.

An Astro and Sanity portfolio for a brand developer who never waits on a developer.

The Story Shack.

A Webflow site for a creative studio that runs itself.

Supervoid.

A video-first Astro site for a studio that designs stage shows for touring artists.

View Case Studies

What I Do

  • Development

    Built from your designs, on the platform your client already uses.

  • Strategy

    Platform, CMS and content decisions, made before the build starts.

  • Partnership

    White-label or alongside your team, from the first call to after launch.

Every project starts with the client, not the platform.

Before I write code, I learn the brand, the content, and who will update the site after launch.

First comes a discovery call with you and your client. Then I write up a scope outline and an estimate, and we go over it together until all three of us agree on exactly what's being delivered.

I write most of the code myself and keep third-party libraries to a minimum, so sites stay fast and are easy to hand off or maintain.

Fast, accessible sites your client's team can update without me.

Josh Nussbaum, founder of Wave Land

Hi, I’m Josh.

Before web development, I spent 10+ years as a session guitarist. The stage looks different these days, but the job is the same: learn the material deeply, serve the project, and make everyone around me sound good.

My first development job was in-house, building for brands like L’Oréal and AAA. It taught me that I do my best work as a partner, not just a pair of hands. Agencies working at that level need exactly that.

When you work with Wave Land, you work with me, from the first call to launch day and after.

Book a 15-Minute Call

Questions Agencies Ask

Do you work white-label?

Yes. I can work under your agency's name, join client calls as part of your team, or stay behind the scenes.

Can you build from our designs?

Yes. I build from your team's Figma files and flag anything that won't hold up in production before it's built. When a project needs design help, I can cover that too.

Which platforms do you build on?

Whatever your client already uses. I work in WordPress, Webflow, Shopify, HubSpot, Squarespace, Wix and more. When a project calls for a custom build, my premium option is SanityPress, built on Astro and Sanity.

What is SanityPress?

My premium CMS setup, built on Sanity. Each client gets a control center shaped around how they actually work. The things they update most come first, pages are built from a kit of flexible blocks, and the system underneath is proven across multiple builds. It costs more up front. In return, your client runs their own site, and it grows with them.

What's included in every build?

Fast load times, accessibility (semantic markup, keyboard support, readable contrast), and SEO and AEO (clean metadata, structured data, sitemaps and redirects), so both search engines and AI answer engines can read the site.

How long does a build take?

Usually 4 to 8 weeks, depending on the number of pages and how ready the content is. The timeline goes in the scope outline.

What does a project cost?

It depends on what the site needs to do. After a discovery call, I send a scope outline and an estimate, so you know the number before any work starts.

Can our client edit the site themselves?

Yes. Every client gets an editing setup matched to their platform. At handoff, I walk their team through it and leave a guide they can keep.

Who owns the site after launch?

Whoever we agree on up front, you or your client. The code, content and accounts are handed over to them at launch.

What happens after launch?

I stay on for maintenance and updates, billed hourly or through a monthly retainer with rollover hours. Your client is never left without a developer.

What Clients Say

We reached out to Wave Land to help us develop a custom website that couldn't be made with even the most advanced templates. Their ability to guide us toward achieving our vision with both creative and technical expertise made creating our site a breeze. We had a very unique vision for the site that wasn't something we'd seen before, and Wave Land made it look easy.

Drew, Supervoid.tv

Wave Land Web is the best branding & communication decision I made for my business. Although Born Yesterday Bakery started off with font and colors in mind, Josh really took those small elements and ran with them. I get complimented on my website regularly. People love to use it! Also, Josh is an amazing listener/sounding board. He knows how to take my mess of an idea and turn it into something beautiful, cohesive & functional. Everything a website should be. I could not recommend Wave Land Web enough.

Syd, BornYesterdayBakery.com

Josh had incredible insight through the whole process. It helps when the person who is building your site understands music and what you want to portray.

Robby, RobbyWebb.com

I loved thinking and collaborating with Josh at Wave Land. He got me excited about my website, which not only affected how I branded myself for my online presence, but also influenced some of the ideas in my own research. Our work together connected so deeply to how I understand what I do, communicate it to others, and how I fundamentally do this work daily. I can't thank Josh and Wave Land enough!

Lauren, LaurenVogelstein.com

Looking for a Development Partner?

If your agency needs someone to build what you design, I'd like to hear about it.

Tell Me About Your Project

Or book a 15-minute call