A sourdough bakery in Oxford, Maine, baking with local, organic, and ancient grains.
Role: Design, development
Client: Born Yesterday Bakery
Stack: Astro, Square, Netlify
What Syd Needed
Syd mills their own flour and bakes sourdough in Oxford, Maine, with grain from farms they know by name. When we started, Born Yesterday had a font, a color palette, and plenty of personality, but no website. They wanted a place to tell the bakery's story and an easy way for people to order bread.
What I Built
I let the personality lead. The Sourcing page walks through where the grain comes from, the stone mill, and the slow fermentation, and it doesn't take itself too seriously: a GIF from Alien sits next to "Naturally fermented, happy gut!", and the benefits of good bread include "spiritual growth".
Ordering stays simple. "Order Now" goes straight to Syd's Square store, where they already run products, pickup, and payments, so the site doesn't need touching when the menu changes.
How It Turned Out
I've hosted and maintained the site since launch, and I help Syd with updates and digital strategy as the bakery grows.
"Wave Land Web is the best branding & communication decision I made for my business. Although Born Yesterday Bakery started off with font and colors in mind, Josh really took those small elements and ran with them. I get complimented on my website regularly. People love to use it! Also, Josh is an amazing listener/sounding board. He knows how to take my mess of an idea and turn it into something beautiful, cohesive & functional. Everything a website should be. I could not recommend Wave Land Web enough."
Syd, Born Yesterday Bakery
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