A manual lymphatic drainage clinic in Madison, Wisconsin, founded by Dr. Courtney Rolnick.
Role: Design, development, custom CMS (SanityPress)
Client: Lymphatic Specialists of Madison
Stack: Astro, Sanity, Resend, Netlify
What LSOM Needed
Lymphatic Specialists of Madison treats patients recovering from surgery and living with conditions like lymphedema and lipedema. Many of them find the clinic through a search or a surgeon's referral, often at a stressful time.
The old site didn't reflect the quality of that care, and it didn't help new patients find the clinic or get ready for a first visit.
- Patients searching locally had to find the right service, whether that was massage before or after surgery or ongoing care.
- New patients had to arrive with their paperwork done, instead of filling out forms at the appointment.
- The clinic had to update its own content: services, the team, FAQs and blog posts.
The Architecture
Astro and Sanity, set up as SanityPress. Staff edit services, team bios, FAQs and blog posts in a Studio arranged around what they change most. The site itself ships almost no JavaScript.
An intake form built for the clinic. The online intake covers personal details, an emergency contact, the patient's primary care physician, why they're seeking treatment, and a medical history organized by body system. Each submission is saved in Sanity. The clinic gets a notification and the patient gets a confirmation, both sent through Resend.
One record per person. Intake forms, contact messages and newsletter signups are all linked to the same person by email, so the clinic sees a patient's history in one place.
Spam protection without puzzles. The forms use ALTCHA, which checks for bots in the background. Patients never solve a CAPTCHA.
A page for every service. Manual lymphatic drainage, pre- and post-surgical care, and therapeutic bodywork each have their own page, so each one can rank for the searches patients actually make.
How It Turned Out
New patients now complete their intake before they arrive, and the clinic keeps its services, team and blog up to date without me.
I still maintain the site and handle new features as the clinic grows.
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