Power Passenger Passage

Introduction

Power Passenger Passage, led by Dr. Emmie Strassberg, is a life coaching business that guides women navigating the journey of preconception, pregnancy, and postpartum.

Emmie, a double board-certified OBGYN and Maternal-Fetal Medicine specialist, combines her medical expertise with life coaching to help women manage their mindset, cultivate empowerment, and create intentional pregnancy experiences.

When it became clear that her digital presence wasn’t keeping pace with her ambitions, Emmie partnered with Wave Land for a complete website redesign and rebuild.

The goal was to create a platform that reflects Emmie’s mission, makes it easy for potential clients to connect with her through free consultation calls, and provides free education and guidance through her blog and newsletter.

Challenges & Solutions

Challenges

• Outdated branding that didn’t align with Emmie’s growing coaching business.
• Limited ability to connect and engage with her audience effectively.
• Uncertainty about building and maintaining an audience and communicating consistently.
• A cluttered and overly complex CMS with unnecessary features.

Solutions

To overcome these challenges, Wave Land delivered:

• Custom Website Design and Rebuild: We designed a polished, professional, and user-friendly website tailored to the unique needs of Emmie’s coaching niche. The site emphasizes an intuitive layout, subtle scrolling animations, and a warm, inviting aesthetic.
• Integrated Scheduling with Embedded Calendar: The site's main call to action is to book a free consultation call. We laid breadcrumbs to guide users to the contact page where we embedded a calendar directly, simplifying the process for potential clients to connect with Emmie.
• Headless CMS with Sanity: A custom, streamlined content management system that allows Emmie to publish blog posts effortlessly. Each blog post is automatically sent to her email subscribers for seamless engagement.
• Email Integration with Resend: A robust and flexible solution for collecting emails, building future marketing funnels, and sending custom-branded emails—whether as blog newsletters or targeted one-off campaigns—all directly from the CMS.
• Future-Proof Digital Strategy: By eliminating reliance on expensive SaaS services and unnecessary complexity, we created a setup that’s both cost-effective and scalable.

Outcomes

Results

The new PowerPassengerPassage.com delivers:

• A visually stunning, user-friendly platform that reflects Emmie’s values, professionalism, and expertise.
• A seamless scheduling process, making it easier than ever for potential clients to book free consultation calls and embark on their coaching journey.
• Streamlined content creation and audience communication, enabling Emmie to connect authentically through blogs and branded emails.
• Unlimited flexibility and scalability, empowering her business to grow without being burdened by platform limitations or technical roadblocks.

Ongoing Relationship

Wave Land provides ongoing support to Power Passenger Passage, including:

• Monthly analytics summaries.
• Ongoing digital strategy.
• Website hosting and updates.
• Bug fixes as needed.

This partnership ensures that Emmie’s digital presence remains optimized and aligned with her evolving goals.

Testimonial

"I really love Josh's keen ability to connect with my vision and execute it even better than I could think of myself! He is also very punctual about responding to my requests and getting back to me with his updates." — Dr. Emmie Strassberg, Founder of Power Passenger Passage

Visit the site at PowerPassengerPassage.com to see the transformation in action.

Ready to create a digital presence that supports your mission? Let’s make it happen!