A visual design studio creating stage visuals for touring artists, festivals and film.
Role: Design, development
Client: Supervoid (brand identity by founder Drew Mercadante)
Stack: Astro, Netlify, Umami
What Supervoid Needed
Supervoid has been a client since Wave Land's early days. The studio designs video, lighting and production for touring artists including Rage Against the Machine, Jane's Addiction and Tyler Childers. By 2024 it had outgrown its old site.
The work is the pitch, and almost all of it is video. The new site had to feel like one of their shows, dark and built around motion, using the brand identity Drew designed. It had to work on a phone backstage as well as on a studio monitor. And it had to keep growing with the portfolio, along with press coverage and lighting rentals, without Drew having to learn a new tool.
What I Built
Project pages built around the footage. Each project opens on video or photos from the show, then the story, a gallery, and full credits for the crew who worked on it.
Heavy media, light pages. Every image is resized for the screen it appears on, and anything further down the page waits until someone scrolls to it. Visitors get the full portfolio without downloading all of it at once.
Updates handled for them. Drew would rather send me changes than learn a content editor, so there's nothing to log into. Each project, press post and lighting rental is a short file I add, and the site checks every one before it goes live: a project missing its year or main image never reaches the page half-finished.
Room for press and rentals. Press posts and lighting rentals each have their own page layout, so a new article or a new fixture for hire is quick to add.
Visitor numbers without a cookie banner. Umami counts visits without storing cookies, so nobody is asked to accept anything.
How It Turned Out
The site shows the work the way the shows feel, and it keeps growing with the portfolio. Drew sends updates, and I handle them, along with hosting and maintenance.
"We reached out to Wave Land to help us develop a custom website that couldn't be made with even the most advanced templates. Their ability to guide us toward achieving our vision with both creative and technical expertise made creating our site a breeze. We had a very unique vision for the site that wasn't something we'd seen before, and Wave Land made it look easy."
Drew, Supervoid
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