A visual design studio creating stage visuals for touring artists, festivals, and film.
Role: Design, development
Client: Supervoid (brand identity by founder Drew Mercadante)
Stack: Astro, Netlify, Umami
What Supervoid Needed
Supervoid has been a client since Wave Land's early days. The studio designs video, lighting, and production for touring artists including Rage Against the Machine, Jane's Addiction, and Tyler Childers. By 2024, it had outgrown its old site.
The work is the pitch, and almost all of it is video. The new site had to feel like one of their shows, dark and motion-driven, using the brand identity Drew designed. It had to work on a phone backstage as well as a studio monitor. And with new shows, press, and rentals coming in all the time, it had to grow without Drew learning a new tool.
What I Built
Project pages built around the footage. Each project opens on video or photos from the show, then the story, a gallery, and full credits for the crew who worked on it.
Heavy media, light pages. Every image is resized for the screen it appears on, and anything further down the page waits until someone scrolls to it. Visitors get the full portfolio without downloading everything at once.
Updates handled for them. Drew would rather send me changes than learn a content editor, so there's nothing to log into. Each project, press post, and lighting rental is a short file I add, and the site checks each one before it goes live, so a project missing its year or main image never shows up half-finished.
Visitor numbers without a cookie banner. Umami counts visits without storing cookies, so nobody is asked to accept anything.
How It Turned Out
The site feels like the shows do, and it keeps growing with the portfolio. Drew sends updates, and I handle them, along with hosting and maintenance.
"We reached out to Wave Land to help us develop a custom website that couldn't be made with even the most advanced templates. Their ability to guide us toward achieving our vision with both creative and technical expertise made creating our site a breeze. We had a very unique vision for the site that wasn't something we'd seen before, and Wave Land made it look easy."
Drew, Supervoid
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