Brand development for new ventures and growing businesses.
Role: Development, technical strategy
Partner: Jeffrey Baker, JTB Imaginative (brand strategy and design)
Stack: Astro, Sanity, Mux, Netlify
What Jeffrey Needed
Jeffrey Baker runs JTB Imaginative on his own, handling strategy and creative direction, and building a team around each project. His clients include Himed (advanced ceramics), Frame Bio (pre-clinical biotech), and HIPICO Santa Fe.
Until this project, he had no website. For a brand developer, that's a real gap. His pitch is his eye and his range, and there was nowhere to see either.
The portfolio had to hold very different work, from a logo mark to a full brand rollout, without forcing every project into one template. It had to load quickly, even though it's almost all large images, and Jeffrey would be running all of it himself.
What I Built
Every project laid out to fit the work. Pages are built from a kit of layout blocks, so a logo mark and a full brand rollout each get the arrangement that suits them. Jeffrey adds and reorders the blocks himself.
An editor arranged around Jeffrey's day. I built the site on Astro and Sanity and shaped the editor for one person who publishes his own work. The menu starts with new inquiries, then the things he edits most: site settings, the homepage, and projects.
Big images, light pages. Every portfolio image is sized for the screen it's shown on and saved in a lighter format, so a page full of imagery stays quick to load.
Video without the hassle. Jeffrey uploads video like any other media, and Mux streams it at the right quality for each viewer's connection.
Inquiries that don't get lost. Contact messages are saved next to his content, each marked new, reviewed, archived, or spam, so leads and projects live in one place with no separate tool to check.
How It Turned Out
Jeffrey adds new projects himself, whenever he's ready to show them. I still maintain the site and look after anything bigger.
After a performance pass in September 2026, the homepage scored 100 for performance, 98 for accessibility, and 100 for best practices and SEO in Lighthouse on desktop. On a phone, the first load dropped from 6.6 MB of images to about 1 MB.
I also built the site for Frame Bio, Jeffrey's brand launch for a pre-clinical biotech startup.
Building Something Like This?
Tell me about it. I reply within 48 hours.