A creative studio that staffs every project from a community of senior creatives.
Role: Webflow development, content setup
Partner: The Story Shack (design by their in-house designer)
Stack: Webflow, HubSpot, Finsweet Attributes
What The Story Shack Needed
The Story Shack is a creative studio that builds a team for each client from a community of more than 150 creatives: directors, editors, producers, designers, copywriters, and strategists. It works with brands from startups to Fortune 500 companies.
That puts a lot of weight on the website. It has to show range across very different work and make the studio feel like one team, even though the people change from project to project. Their in-house designer led the redesign, and I built it.
A brand looking for video production shouldn't have to scroll past a rebrand to find it. A new project had to go up without anyone laying out a page. And the team had to run it all themselves, because case studies, team members, and copy change often.
What I Built
Webflow, to meet the team where they are. The Story Shack is run by creative directors and producers, and Webflow suits how they already work. They see each change on the page as they make it, and publish without touching code. That's a different answer from JTB Imaginative's site, and it's the right one here.
New work goes up without laying out a page. Every case study fills in the same set of fields, from the project type to the film, and the page builds itself. The community and leadership team work the same way, so adding a project, a creative, or a new hire is the same kind of edit.
Work you can browse by type. The Work page filters every project by 10 types, from Strategy and Branding to Livestream and Web, so a visitor goes straight to the kind of work they're hiring for.
Newsletter signups that land in HubSpot, with a bot check that visitors never have to solve.
How It Turned Out
The team runs the site themselves. New case studies, team members, and copy changes go live without a developer.
I also build client websites with The Story Shack, as the developer on their teams.
Building Something Like This?
Tell me about it. I reply within 48 hours.